Monthly Archives: April 2011
How to determine how much to bid per click(CPC)
As we have talked about what is Quality Score at previous post. Now we talk about how to use Quality Score to determine the actual CPC. Well, we say the hypothesis is” we want to stay at the same rank … Continue reading
What is Quality Score again!
There are three elements of the quality score. The biggest one is click through rate (CTR). Google highly relay on customer feedbacks to decide which Ads is the best for each search query. Second important is Relevancy. Google determines the … Continue reading
Domain- SEO
Whenever I am working with a client that is looking to start a new business and website, I am almost always asked the question…should I purchase a domain name with keywords in it for SEO? Unfortunately there is not a clear … Continue reading
Study notes of Google SEO guide-URL structure
Good practices for URL structure • Use words in URLs – URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to … Continue reading
The snippet of Google search results-meta tags
Good practices for description meta tags • Accurately summarize the page’s content – Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Avoid: • writing … Continue reading
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