The success of your campaigns depends on keywords you bid on, specifically:
2) Choosing enough of them
3) Bidding wisely.
Mistake #1 that most people make is bidding on too few. If you’re only bidding on a 10 or 20 keywords, you’ll have a very hard time making it work. That’s because the 10 or 20 that you’re bidding on are the same ones everyone else is bidding on.
You need at least 100 or 200. As a matter of fact, a thoroughly designed campaign for most products or services will have as many as 1000.
Why would you possibly need to bid on 1000 words and phrases?
Because if you sell, say, Digital Cameras, there are probably 30 or 40 other bidders for “digital camera.” But if you bid on “Sony Mavica MVCCD400″ there will only be a handful of other bidders and you can get those coveted 5 Cent Clicks.
How do you come up with hundreds of words and phrases?
Hint: You don’t have to come up with them yourself. You use keyword research tools.
One tool that I’ve found quite useful is WordTracker . WordTracker is a company that keeps records of millions of internet searches. You can type in a keyword and they’ll give you lists of hundreds of variations on that keyword that have recently been searched on the Internet.
chiccherie 